Free Consultation

Social media

Pulse Studio — Launch Campaign

A four-week social media and paid ads launch campaign concept for a fictional boutique fitness studio, with content pillars, creatives and Reels plans.

Pulse Studio concept social campaign showing a grid of coral and black Instagram posts, a story frame and an ad creative.

Overview

Pulse Studio is a fictional boutique fitness studio opening a second location. This concept shows how a launch campaign could combine organic social content, short-form video and paid ads around one clear offer.

The brief

The imagined studio needed to fill introductory classes at a new location. Its existing social accounts posted irregularly and its ads used a single image. The brief was a four-week plan with a consistent look and a clear path from post to booking.

Project type
Concept Project
Category
Social media
Capabilities demonstrated
  • Campaign planning
  • Social media design
  • Short-form video planning
  • Paid social strategy

Proposed approach

How we approached it

  1. One offer, four weeks

    Every piece of content supports a single introductory class offer, with weekly themes building from awareness to booking.

  2. Three content pillars

    Coach introductions, class previews and member-friendly tips, each with its own template and caption style.

  3. Reels-first content

    Short vertical videos plan the opening seconds carefully, with captions for silent viewing.

  4. Ad testing plan

    Three creative angles tested in paid placements, sending people to a matching landing page.

Concept assets

Select an image to enlarge it.

Four-week content calendar by pillar.
Ad creative angles prepared for testing.

Delivered concept assets

  • Four-week content calendar
  • Feed post, carousel and story templates
  • Reels shot list and caption style
  • Ad creative set in feed and story sizes with three angles

Intended outcomes

What the design is meant to achieve. These are objectives, not measured results.

  • Every post should point towards one clear offer
  • The feed should look consistent from the first week
  • Ad results should show which message angle to scale

Services demonstrated

Social Media Marketing & Management

Content planning, design, publishing and community management across the platforms your customers use, with influencer outreach available as an add-on.

Paid Advertising & Ads Management

Meta, Google and LinkedIn ad campaigns planned, built and managed against clear goals, with analytics setup and plain-English monthly reporting.

Media Production & Video Editing

Promotional and commercial video, product and brand photography, and post-production, plus short-form video and Reels editing for social media.

Graphic Design & Creatives

Social media creatives, ad creatives, thumbnails, templates and marketing collateral designed to your brand and sized for every platform.

More projects

Discuss a Similar Project
Next projectMeridian Property Group