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Branding & design

Kora Coffee Roasters — Brand Identity

A visual identity concept for a fictional speciality coffee roaster, including logo suite, colour system, packaging and social templates.

Kora Coffee Roasters concept identity board with a circular sun-and-bean logo mark, kraft and deep brown colours, and a coffee bag design.

Overview

Kora Coffee Roasters is a fictional small-batch roaster opening its first café and online shop. This concept shows a complete starter identity that works on packaging, signage, social media and a website.

The brief

The imagined roaster wanted an identity that felt warm and crafted without relying on clichés such as steam swirls or coffee cups. It needed to work on kraft paper bags, in one colour for stamps, and at small sizes on social media.

Project type
Concept Project
Category
Branding & design
Capabilities demonstrated
  • Brand strategy
  • Logo design
  • Packaging design
  • Brand guidelines
  • Social media templates

Proposed approach

How we approached it

  1. A mark built from a sunrise and a bean

    The logo mark combines a rising sun with the centre line of a coffee bean, referencing early roasting and origin.

  2. Palette from the roast

    Deep roast brown, kraft and cream form the base, with a mint accent for highlights and calls-to-action.

  3. Packaging system

    One bag layout with interchangeable origin labels makes new coffees quick to release.

  4. Social templates

    Templates for new releases, brewing tips and café updates keep posts consistent.

Concept assets

Select an image to enlarge it.

Packaging system with interchangeable origin labels.
Excerpt from the brand guidelines.

Delivered concept assets

  • Primary logo, wordmark and icon mark
  • Colour palette and typography system
  • Coffee bag and label system
  • Social media templates and brand guideline pages

Intended outcomes

What the design is meant to achieve. These are objectives, not measured results.

  • The identity should be recognisable at small sizes and in one colour
  • New coffee releases should need only a new label, not a new design
  • Staff should be able to create on-brand posts from templates

Services demonstrated

Branding & Visual Identity

Logos, colour palettes, typography, brand guidelines and messaging that give your business a consistent, recognisable identity.

Graphic Design & Creatives

Social media creatives, ad creatives, thumbnails, templates and marketing collateral designed to your brand and sized for every platform.

Social Media Marketing & Management

Content planning, design, publishing and community management across the platforms your customers use, with influencer outreach available as an add-on.

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