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Media production

Lumen Botanics — Product Film Treatment

A complete creative treatment, storyboard and shot plan for a fictional skincare brand's 45-second product film and its short-form cut-downs.

Lumen Botanics concept film treatment showing storyboard frames of a serum bottle in morning light, botanical close-ups and a hand applying product.

Overview

Lumen Botanics is a fictional skincare brand launching a plant-based facial serum. This concept presents the pre-production work for a short product film — the stage where most of a video's quality is decided.

The brief

The imagined brand wanted one hero film for its website and launch ads, plus vertical versions for Reels and TikTok, without the cost of multiple shoots. The brief was to plan a single shoot day that would deliver every required version.

Project type
Concept Project
Category
Media production
Capabilities demonstrated
  • Creative treatment
  • Storyboarding
  • Shot planning
  • Edit planning for multiple formats

Proposed approach

How we approached it

  1. Story in three movements

    Morning light and botanicals, the product and its texture, then a calm application moment. Each movement can stand alone as a short clip.

  2. Shoot once, cut many ways

    Every key shot is framed for both landscape and vertical crops, so cut-downs need no extra filming.

  3. Light and colour treatment

    Soft natural light, sage and blush tones, and slow camera movement for a calm, premium feel.

  4. Practical shot list

    A scheduled list of shots, lenses, props and setups so the shoot runs to time.

Concept assets

Select an image to enlarge it.

Storyboard frames from the first two movements.
Shot list mapped to each edit version.

Delivered concept assets

  • Creative treatment and mood direction
  • Twelve-frame storyboard
  • Shot list and one-day shoot schedule
  • Edit plan for 45-second, 15-second and vertical versions

Intended outcomes

What the design is meant to achieve. These are objectives, not measured results.

  • One planned shoot day should produce every required version
  • Each cut should work without sound, using captions and on-screen text
  • The film should match the brand's calm, natural positioning

Services demonstrated

Media Production & Video Editing

Promotional and commercial video, product and brand photography, and post-production, plus short-form video and Reels editing for social media.

Social Media Marketing & Management

Content planning, design, publishing and community management across the platforms your customers use, with influencer outreach available as an add-on.

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