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Halden Rowe Architects — Studio Website

A calm, image-led website concept for a fictional residential architecture studio, built around project stories and a simple enquiry path.

Concept website for Halden Rowe Architects shown on a laptop and phone, with a large project photograph-style illustration and a minimal navigation bar.

Overview

Halden Rowe Architects is a fictional studio designing private homes and small cultural buildings. We created this concept to show how a practice with strong visual work, but few words on its current site, could explain its process and invite better-qualified enquiries.

The brief

The imagined studio receives enquiries from people who like its photographs but do not understand its process, budgets or timelines. Its existing site is a gallery with a contact email. The brief was to keep the work at the centre while answering the practical questions that come before a first meeting.

Project type
Concept Project
Category
Website design
Capabilities demonstrated
  • Information architecture
  • UX writing
  • Responsive web design
  • Form design
  • Technical SEO structure

Proposed approach

How we approached it

  1. Lead with projects, then explain the process

    The homepage opens with one large project and a short statement, followed by a four-stage process section written in plain language.

  2. Project pages as stories

    Each project page follows the same structure — context, constraints, design response and materials — so visitors can compare projects easily.

  3. A qualifying enquiry form

    The form asks about project type, location and stage, helping the studio prepare for a first conversation without asking for budgets up front.

  4. Restrained visual system

    A warm stone palette, generous white space and a single serif-and-sans pairing let the architecture remain the focus.

Concept assets

Select an image to enlarge it.

Homepage, project index and project story templates.
Mobile navigation, gallery and enquiry form.

Delivered concept assets

  • Homepage, project listing and project detail designs for desktop and mobile
  • Process page structure and copy draft
  • Enquiry form with field logic
  • Component library for typography, grids and image layouts

Intended outcomes

What the design is meant to achieve. These are objectives, not measured results.

  • Visitors should understand the studio's process before getting in touch
  • Enquiries should arrive with enough context for a useful first call
  • The studio should be able to add new projects without design help

Services demonstrated

Website Design & Development

Responsive, fast business websites designed around one job: helping visitors understand what you offer and get in touch. Includes landing pages and lead-generation funnels for campaigns.

SEO & Google Business Profile

Local, on-page and technical SEO foundations, Google Business Profile optimisation, and review management to help customers find and trust you.

Content Marketing & Copywriting

Website copy, blog articles, service pages and campaign writing that explains what you do clearly and answers the questions customers search for.

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