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E-commerce

Saffron Thread — Online Textile Store

A Shopify-style store concept for a fictional handwoven textile brand, focused on clear product information, collections and trust at checkout.

Concept online store for Saffron Thread with a saffron and indigo homepage showing woven throws and cushion covers in product cards.

Overview

Saffron Thread is a fictional brand selling handwoven throws, cushions and table linen. This concept shows how a small textile business could move from selling through social messages to a structured online store with accurate product information.

The brief

Customers of the imagined brand frequently ask the same questions — exact sizes, materials, care instructions and delivery times — through direct messages. The brief was to design a store where those answers are visible on every product page and where collections make browsing easy.

Project type
Concept Project
Category
E-commerce
Capabilities demonstrated
  • Shopify and WooCommerce store planning
  • Product data standards
  • E-commerce UX
  • Email automation

Proposed approach

How we approached it

  1. Product pages that answer questions

    Each product page has a consistent block for dimensions, fibre content, care, weaving notes and delivery information.

  2. Collections by room and by craft

    Shoppers can browse by room (living, dining, bedroom) or by weaving technique, with the same products appearing in both.

  3. Listing standard

    A written standard for titles, descriptions, photo order and variant naming keeps the catalogue consistent as it grows.

  4. Email follow-up

    A welcome email and an abandoned-cart reminder written in the brand's warm voice.

Concept assets

Select an image to enlarge it.

Product page with a consistent specifications block.
Shopping journey and follow-up emails.

Delivered concept assets

  • Homepage, collection and product page designs
  • Product listing standard and sample product entries
  • Collection structure and navigation
  • Welcome and abandoned-cart email drafts

Intended outcomes

What the design is meant to achieve. These are objectives, not measured results.

  • Shoppers should find size, material and care details without sending a message
  • The catalogue should stay consistent as new products are added
  • Interested shoppers who leave the cart should receive a helpful reminder

Services demonstrated

E-commerce Store Setup & Management

Shopify and WooCommerce store setup, product listings, order and inventory support, and ongoing store management so your online shop runs smoothly.

Email Marketing & Automation

List management, email templates, campaign writing and automated sequences such as welcome, follow-up and abandoned cart emails.

Content Marketing & Copywriting

Website copy, blog articles, service pages and campaign writing that explains what you do clearly and answers the questions customers search for.

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